Job Description

Position Overview:

As the Director of Digital Marketing, you will be responsible for developing and executing digital marketing strategies to enhance brand awareness, drive customer engagement, and increase revenue. With a focus on digital channels, website management, loyalty applications, and CRM, you will lead initiatives to optimize our online presence and drive business results.

Responsibilities: Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies aligned with company objectives and target audience. Identify opportunities for growth and innovation in digital marketing channels.

Website Management: Oversee the management and optimization of company websites to enhance user experience and drive conversions. Collaborate with cross-functional teams to ensure website content is accurate, relevant, and engaging.

Loyalty Applications: Manage and optimize loyalty programs and applications to drive customer retention and repeat business. Develop strategies to enhance loyalty program effectiveness and increase customer engagement.

CRM (Customer Relationship Management): Implement and manage CRM systems to track and analyze customer interactions and data. Develop targeted marketing campaigns and personalized messaging based on CRM insights.

Digital Advertising and Campaigns: Plan, execute, and optimize digital advertising campaigns across various channels, including social media, search, and display. Monitor campaign performance and ROI to ensure effectiveness and efficiency.

Content Development and Marketing Automation: Lead the development of digital content, including website content, email campaigns, and social media posts. Implement marketing automation strategies to streamline processes and improve efficiency.

Analytics and Reporting: Track and analyze key performance metrics and digital marketing trends. Provide regular reporting and insights to stakeholders to inform decision-making and optimization efforts.

Qualifications: Bachelor's degree in Marketing, Business, or a related field; MBA is a plus. 5+ of experience in digital marketing, with a focus on digital strategy development and execution. Strong understanding of digital marketing channels, website management, loyalty applications, and CRM. Proficiency in digital marketing tools and platforms, including Google Analytics, CRM systems, and marketing automation software. Excellent analytical, communication, and leadership skills.

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