Job Description

Senior Brand Manager - Kleenex Job Description You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. Kimberly-Clark is moving to a general manager mindset to unleash the power of its brands and drive best in class delivery of top and bottom-line growth. By building empowered teams K-C will improve the speed and excellence of execution and facilitate faster decision making by operating within this general management framework. The Senior Brand Manager (SBM) is a critical role in delivering this vision for the company. The role of the senior brand manager is expanding to encompass full responsibility of the brand and marketing plans from concept to in-market execution. This position will lead brand building initiatives across the U.S as well as provide strong support in the development of the 3–5-year strategy & innovation plans. The Senior Brand Manager provides direction to the Brand Manager and Associate Brand Managers; while also leading and influencing cross-functional partners in a matrix organization to include R&E, Product Supply, MRA, Agencies, and Sales. Strength in marketing and P&L management is required to deliver growth in net sales, market share and improved operating margin while maintaining commitment to service across multiple channels. The SBM must have proven experience being able to engage, inspire and galvanize an organization around the brand vision, positioning and strategies that bring innovative thinking, new products, and commercial programs to life in the marketplace. In this role, you will: Drive delivery of business objectives for the brand including net sales, operating profit, gross margin, and market share. Lead and oversee development of Annual Business Planning and Annual Operating Plans. Lead development of brand building initiatives for North America; Lead brief development and execution of commercial programs in partnership with creative agencies. Be a trusted partner with cross functional teams by listening for feedback and continually check and adjust plans to deliver the strongest performance. Provide clear direction to broader brand team to ensure brand initiatives are consistent with Annual Business Plan; Drive prioritization on resources (people, budget, capital) and keep team focused on core objectives. Deliver excellence in execution by managing a rolling 18-month commercial program plan tied to AOP and SBP. Execute clear, simple and frequent communication with the front end to ensure understanding and best in class execution of plans with retail customers. Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that protect net sales and operating profit goals while solving issues facing the business. Identify and lead process improvements at the brand or portfolio level. Lead DPSM and pricing strategy for brand; Partner with sales strategy and channel strategy on development, communication and execution of DPSM in a timely manner. Lead 18-month view of consumption and shipment forecasting for brand; Understand risk and opportunities with current year plan to deliver P&L goals and drive continuous improvement of plans to ensure all financial objectives are met; Lead gap closure efforts if required. Key liaison with channel and sales strategy; maintain constant connection with top strategic customer teams. Drive development of channel specific go-to-market strategies and plans to maximize presence in market (includes category management, shelving and assortment strategies). Effectively manage Advertising and Consumer Promotion budget. Lead ad hoc reporting and analytics as required by the business. About You You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business. To succeed in this role, you will need the following qualifications: Bachelor's degree required, Master’s degree preferred At least 10 years’ experience in marketing with previous brand management experience, preferably within the Consumer Packaged Goods industry Previous experience managing a high performing brand marketing team P&L management; development and execution of brand marketing; cross-functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development, and product supply Strong understanding of brand foundational tools, consumer insight identification and brand strategy development Concept & brief writing of both product innovation and renovation and commercial news Leading in a matrix organization driving collaboration across businesses and functions Leading agency partners in long-term projects Track record of successfully bringing innovations into market Salary Range: $174,000 - $215,000 USD At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit-Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only. #J-18808-Ljbffr Kimberly Clark

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