Job Description
Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.
As the Marketing Manager for New Customer Acquisition in our Marketplace Division, you will play a critical role in driving growth and expanding our customer base. You will develop and execute effective marketing strategies to attract new customers and generate leads, quotes and orders for our manufacturing marketplace.
Responsibilities:
Develop and implement comprehensive marketing plans to drive new customer acquisition for our marketplace.
Conduct market research and analysis to identify new target audiences and understand their needs.
Create and execute targeted marketing campaigns across various channels, including digital advertising, content marketing, email marketing, direct mail, partner and affiliate.
Consistently test landing pages to optimize conversion.
Manage and analyze marketing performance metrics to track ROI and identify areas for improvement.
Collaborate with sales, product, marketing and other teams to ensure alignment and effectiveness of marketing initiatives.
Stay up-to-date on industry trends and best practices in digital marketing.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field.
7+ years of experience in digital marketing, with a focus on new customer acquisition.
Strong understanding of digital marketing channels and tactics (e.g., SEO, PPC, social media, 3P email, content marketing).
Proven track record of driving successful lead generation and conversion campaigns.
Excellent analytical and problem-solving skills.
A diligent organizer who can create plans and follow through on them.
Strong communication and interpersonal skills.
Experience working within a marketplace preferred.
Working Knowledge of marketing automation platforms (e.g., HubSpot, Marketo).
#LI-Hybrid
Here at Xometry we believe in diversity, equity, inclusion and belonging. We are committed to welcoming, respecting, and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all.
Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. Xometry
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