The Director of Marketing is responsible for developing and executing a clearly defined marketing and product development strategy in a manner that supports consistent business growth and enhances brand equity and awareness. This position is responsible for planning, organizing, staffing, training and managing all marketing functions to achieve the company objectives of sales, growth, profitability and visibility while ensuring a focused marketing message and brand position consistent with the corporate direction.
Accountabilities
Lead and Manage :
1) Internal Creative Services
2) R&D
3) Field Marketing
4) Brand Research & Positioning
5) Public Relations
6) Franchisee Communications
Specific Functions
Create, manage, coordinate and execute all marketing strategies and implement tactical plans in support of the Lennys vision and objectives.
Develop unique value propositions, business partnerships, category management, as well as call to action oriented POP, collateral and advertising toward key customer segments that increase brand awareness.
Achieve targeted results and ensure timely and effective execution of marketing tactics and programs.
Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies. Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs (LTOs, Promos, LSM, Pricing and menu changes).
Conduct and analyze market research to determine competitiveness
Measure return on marketing investment and implement improvements as required
Identify, interpret and capitalize on marketing trends
Manage full franchisee funded marketing budget forecasted annually and by project
Coach, Mentor and raise the teams ability to deliver and exceed expectations while creating opportunities for succession talent.
Develop and prepare key messaging and presentation material for executive committee team.
Advise and work collaboratively with all department heads including operations, legal, development, IT and HR to ensure strategic objectives are understood and aligned.
Specific Skills
Analytical Reasoning; formulation, logic assessments
Copy writing abilities; review, ideate
Creative and design aesthetic; process and flow management
Ability to present and engage multiple functions; internally, with franchisees, public
Persuasive selling ability
Planning acumen; prioritization of workload, project sequencing
Background in sales, marketing, research and branding
Ability to engage and motivate a diverse staff
Requirements
5-7 years in a senior leadership marketing role within a complex organization
Bachelors degree in marketing, business, or other related field. Graduate degree in a marketing related field is desirable
Previous experience with multiple store types (i.e.: free standing, mall food court, strip centers, mall in-line, airport, etc.)
Preferences
Demonstrated track record of accomplishments in QSR restaurant marketing
Who We Are:
Gosh Enterprises is a dynamic, rapidly growing company that oversees the following brands:
Why We Do What We Do:
Our company operates on a simple core principle To honor God and strengthen our neighbors through everything we do. We are passionate about:
How We Build Our Team:
We seek exceptional team members who are passionate about our why and exhibit the following values:
Owner Mentality : Focus on results and impact, not activities. Take accountabilities, especially when things get tough. Always ask whats mine to own. Never point fingers
Humility: Seek to understand and embrace what is true about the environment and self. Other-centered; genuinely see other people as important as self
Growth-mindset: Resilient when things get tough. Believe that he/she can grow with new knowledge, practice, reflection and learning experiences. Actively seek out various opportunities to learn. Ready and willing to unlearn and relearn when reality challenges existing paradigms
Entrepreneurial: Ingenuous and creative when resources are limited. Excited by the prospect of doing more with less. Able to move forward with incomplete information. Does not need to wait till everything is ready. Take calculated risks
People Leader : Actively invest in the growth and success of his/her team through serving, encouraging, and coaching
Excellence: Strive to execute with excellence in all endeavors
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